The Insight I Discovered in America That Inspired the Birth of ZONO

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From Japan to the GCC: The Inspiration Behind ZONO
loofah

From Japan to the GCC: The Inspiration Behind ZONO

The story of ZONO began more than 23 years ago, in 2002, during an overseas business trip. One evening, the loofah I had relied on for decades — a Japanese-style exfoliating bath towel — suddenly ...