:root {
  --color-bg: #ffffff;
  --color-paper: #f6f5f1;
  --color-text: #111111;
  --color-muted: #4a4a4a;
  --color-line: #e7e7e7;
  --color-blue: #0759ad;
  --color-green: #8cb450;
  --color-yellow: #deac00;
  --content-width: 1440px;
  --page-gutter: 40px;
  --header-height: 80px;
  --header-side-width: 268px;
  --font-body: 14px;
  --font-note: 12px;
  --font-body-mobile: 13px;
  --font-note-mobile: 11px;
  --font-sans: "Instrument Sans", Arial, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  color: var(--color-text);
  background: var(--color-bg);
  font-family: var(--font-sans);
  scroll-padding-top: var(--header-height);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

html.lenis,
html.lenis body {
  height: auto;
}

.lenis.lenis-smooth {
  scroll-behavior: auto !important;
}

.lenis.lenis-smooth [data-lenis-prevent] {
  overscroll-behavior: contain;
}

.lenis.lenis-stopped {
  overflow: hidden;
}

.lenis.lenis-scrolling iframe {
  pointer-events: none;
}

body {
  min-width: 0;
  margin: 0;
  background: var(--color-bg);
  font-size: var(--font-body);
}

a {
  color: inherit;
  text-decoration: none;
}

.content-container {
  width: min(calc(100% - (var(--page-gutter) * 2)), 1248px);
  margin: 0 auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  height: var(--header-height);
  background: rgba(255, 255, 255, 0.98);
}

.site-header__inner {
  display: grid;
  grid-template-columns: var(--header-side-width) minmax(0, 1fr);
  align-items: center;
  width: 100%;
  height: 100%;
  margin: 0 auto;
  padding: 0 var(--page-gutter);
}

.site-logo {
  width: max-content;
  font-size: 28px;
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.08em;
}

.header-menu {
  display: grid;
  grid-column: 2;
  grid-template-columns: minmax(0, 1fr) var(--header-side-width);
  align-items: center;
}

.menu-toggle {
  display: none;
}

.global-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 52px;
}

.global-nav a,
.button {
  font-size: var(--font-note);
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.08em;
}

.global-nav a {
  padding: 10px 0;
  transition: color 180ms ease;
}

.global-nav a:hover,
.global-nav a:focus-visible {
  color: var(--color-blue);
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 16px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 126px;
  height: 38px;
  border: 1px solid var(--color-text);
  border-radius: 999px;
  white-space: nowrap;
  transition:
    color 180ms ease,
    background-color 180ms ease,
    border-color 180ms ease;
}

.button--outline {
  background: #ffffff;
}

.button--outline:hover,
.button--outline:focus-visible {
  color: #ffffff;
  background: var(--color-text);
}

.button--dark {
  color: #ffffff;
  background: var(--color-text);
}

.button--dark:hover,
.button--dark:focus-visible {
  color: var(--color-text);
  background: #ffffff;
}

.button--header-shop {
  color: #ffffff;
  border-color: var(--color-blue);
  background: var(--color-blue);
}

.button--header-shop:hover,
.button--header-shop:focus-visible {
  color: var(--color-blue);
  border-color: var(--color-blue);
  background: #ffffff;
}

.hero {
  position: relative;
  overflow: hidden;
  border-bottom: 0;
  background-color: #f7f1ee;
}

.hero__background-media {
  position: absolute;
  z-index: 0;
  inset: 0;
  background-image: url("../images/hero-kv-priority-poster.webp");
  background-repeat: no-repeat;
  background-position: right center;
  background-size: auto 100%;
  pointer-events: none;
}

.motion-video {
  display: block;
  width: 100%;
  height: 100%;
  background: transparent;
  object-fit: cover;
  object-position: center;
  pointer-events: none;
}

.hero__background-media .motion-video {
  width: auto;
  max-width: none;
  margin-left: auto;
  object-fit: contain;
  object-position: right center;
  -webkit-mask-image: linear-gradient(to right, transparent 0, #000 12%, #000 100%);
  mask-image: linear-gradient(to right, transparent 0, #000 12%, #000 100%);
}

.hero__visual .motion-video {
  object-fit: contain;
  object-position: center right;
}

.brand-intro__visual .motion-video,
.shop-cta__visual .motion-video {
  object-fit: contain;
  object-position: center;
}

.shop-cta__visual .motion-video {
  -webkit-mask-image: linear-gradient(to right, transparent 0, #000 6%, #000 94%, transparent 100%);
  mask-image: linear-gradient(to right, transparent 0, #000 6%, #000 94%, transparent 100%);
}

.hero__inner {
  position: relative;
  display: grid;
  grid-template-columns: 42% 58%;
  align-items: center;
  width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
  min-height: 610px;
  margin: 0 auto;
}

.hero__copy {
  position: relative;
  z-index: 2;
  align-self: center;
  padding: 16px 0 0;
}

.eyebrow {
  margin: 0 0 26px;
  color: var(--color-text);
  font-size: var(--font-note);
  font-weight: 700;
  line-height: 1.5;
  letter-spacing: 0.04em;
}

.hero h1 {
  margin: 0;
  font-size: 48px;
  font-weight: 700;
  line-height: 1.28;
  letter-spacing: 0;
}

.hero-title__mobile {
  display: none;
}

.hero-title__mid-break {
  display: none;
}

.hero-title__nowrap {
  white-space: nowrap;
}

.hero__lead {
  margin: 30px 0 0;
  color: var(--color-muted);
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 2;
  letter-spacing: 0;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  margin-top: 30px;
  padding-bottom: 8px;
  border-bottom: 1px solid var(--color-text);
  font-size: var(--font-body);
  font-weight: 600;
  line-height: 1.4;
  transition:
    color 180ms ease,
    border-color 180ms ease;
}

.text-link:hover,
.text-link:focus-visible {
  color: var(--color-blue);
  border-color: var(--color-blue);
}

.hero__visual {
  position: relative;
  z-index: 1;
  align-self: stretch;
  min-width: 0;
  margin: 0 -80px 0 -30px;
  display: none;
}

.hero__visual img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center right;
}

.hero__actions {
  display: flex;
  align-items: center;
  gap: 24px;
  margin-top: 30px;
}

.button--hero-shop {
  justify-content: space-between;
  width: 230px;
  height: 52px;
  padding: 0 24px;
  border-color: var(--color-blue);
  background: var(--color-blue);
  color: #fff;
}

.button--hero-shop:hover,
.button--hero-shop:focus-visible {
  border-color: var(--color-blue);
  background: #fff;
  color: var(--color-blue);
}

.text-link--hero {
  margin-top: 0;
}

.hero__visual picture {
  display: block;
  width: 100%;
  height: 100%;
}

.brand-intro {
  border-bottom: 1px solid var(--color-line);
  background: #ffffff;
}

.brand-intro__inner,
.life-changes__inner {
  width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
  margin: 0 auto;
}

.brand-intro__inner {
  padding: 54px 0 48px;
}

.brand-intro__top {
  display: grid;
  grid-template-columns: 42% 58%;
  align-items: center;
  min-height: 320px;
}

.brand-intro__copy h2,
.life-changes__lead h2 {
  margin: 0;
  font-size: 38px;
  font-weight: 700;
  line-height: 1.45;
  letter-spacing: 0;
}

.brand-intro__copy > p:last-child,
.life-changes__lead > p:last-child {
  margin: 24px 0 0;
  color: var(--color-muted);
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 1.95;
}

.brand-intro__visual {
  align-self: center;
  height: 380px;
  min-width: 0;
  margin: -20px 0 -24px;
}

.brand-intro__visual img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
}

.brand-points {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 18px;
}

.brand-point {
  min-height: 132px;
  padding: 0 34px;
  border-left: 1px solid #cfcfce;
}

.brand-point:first-child {
  padding-left: 0;
  border-left: 0;
}

.brand-point__number,
.brand-point__label {
  margin: 0;
  color: var(--color-blue);
  font-weight: 700;
}

.brand-point:nth-child(2) .brand-point__number,
.brand-point:nth-child(2) .brand-point__label {
  color: var(--color-green);
}

.brand-point:nth-child(3) .brand-point__number,
.brand-point:nth-child(3) .brand-point__label {
  color: var(--color-yellow);
}

.brand-point__number {
  font-size: 32px;
  line-height: 1;
}

.brand-point__label {
  margin-top: 13px;
  font-size: var(--font-note);
  line-height: 1;
  letter-spacing: 0.08em;
}

.brand-point h3 {
  margin: 17px 0 0;
  font-size: 16px;
  font-weight: 700;
  line-height: 1.6;
}

.life-changes {
  border-bottom: 1px solid var(--color-line);
  background: #ffffff;
}

.life-changes__inner {
  display: grid;
  grid-template-columns: 43% 57%;
  min-height: 490px;
  padding: 64px 0 70px;
}

.life-changes__lead {
  padding: 10px 42px 0 0;
}

.life-changes__visual {
  display: none;
}

.life-changes__lead h2 {
  font-size: 32px;
}

.change-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid var(--color-line);
  border-left: 1px solid var(--color-line);
}

.change-item {
  min-height: 178px;
  padding: 26px 32px;
  border-right: 1px solid var(--color-line);
  border-bottom: 1px solid var(--color-line);
}

.change-item__index {
  display: flex;
  align-items: center;
  gap: 18px;
  color: var(--color-blue);
  font-weight: 700;
}

.change-item:nth-child(2) .change-item__index {
  color: var(--color-green);
}

.change-item:nth-child(3) .change-item__index {
  color: var(--color-yellow);
}

.change-item:nth-child(4) .change-item__index {
  color: var(--color-text);
}

.change-item__index span:first-child {
  font-size: 27px;
  line-height: 1;
}

.change-item__index span:last-child {
  font-size: var(--font-note);
  line-height: 1;
  letter-spacing: 0.08em;
}

.change-item h3 {
  margin: 20px 0 0;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.5;
}

.change-item p {
  margin: 10px 0 0;
  color: var(--color-muted);
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 1.8;
}

.feel-message {
  border-bottom: 1px solid var(--color-line);
}

.feel-message--home {
  color: #ffffff;
  background: #111111;
}

.feel-message--about {
  color: var(--color-text);
  background: #f3f1ed;
}

.feel-message__inner {
  display: grid;
  grid-template-columns: minmax(320px, 0.78fr) minmax(0, 1.22fr);
  align-items: start;
  gap: 72px;
  padding-top: 100px;
  padding-bottom: 100px;
}

.feel-message__heading h2 {
  max-width: 560px;
  margin: 0;
  font-size: 48px;
  font-weight: 700;
  line-height: 1.42;
}

.about-feel-title__mobile {
  display: none;
}

.feel-message__body {
  max-width: 720px;
}

.feel-message__body p {
  margin: 0;
  font-size: var(--font-body);
  font-weight: 400;
  line-height: 2.05;
}

.feel-message__body p + p {
  margin-top: 24px;
}

.feel-message--home .feel-message__body p {
  color: #d7d7d7;
}

.feel-message__statement {
  font-size: 20px !important;
  line-height: 1.9 !important;
}

.feel-message__statement strong {
  font-size: 30px;
  font-weight: 700;
}

.feel-message--home .feel-message__statement strong {
  color: #ffffff;
}

.button--shop.feel-message__button {
  margin-top: 34px;
}

.product-picker {
  position: relative;
  z-index: 2;
  border-bottom: 1px solid var(--color-line);
  background: #f7f5f2;
}

.product-picker__inner {
  display: grid;
  grid-template-columns: 30% repeat(2, 35%);
  width: min(calc(100% - (var(--page-gutter) * 2)), 1240px);
  min-height: 590px;
  margin: 0 auto;
  padding: 72px 0 58px;
}

.product-picker__lead {
  grid-row: 1 / span 2;
  padding: 4px 54px 0 0;
}

.product-picker__lead h2 {
  margin: 0;
  font-size: 30px;
  font-weight: 700;
  line-height: 1.5;
  letter-spacing: 0;
}

.product-picker__lead > p:last-child {
  margin: 28px 0 0;
  color: var(--color-muted);
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 1.9;
}

.product-type {
  display: flex;
  min-width: 0;
  flex-direction: column;
  padding: 22px 34px 28px;
  border-left: 1px solid #d8d8d6;
}

.product-type:nth-of-type(n + 3) {
  border-top: 1px solid #d8d8d6;
}

.product-type__label {
  display: inline-flex;
  width: fit-content;
  align-items: center;
  gap: 12px;
  margin: 0;
  color: var(--color-text);
  font-size: var(--font-body);
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.03em;
}

.product-type__label::after {
  content: "";
  display: block;
  width: 18px;
  height: 18px;
  flex: 0 0 18px;
  border-radius: 50%;
  background: var(--color-blue);
  box-shadow:
    inset 0 2px 4px rgba(0, 0, 0, 0.26),
    inset 0 -1px 1px rgba(255, 255, 255, 0.34);
}

.product-type--normal .product-type__label::after {
  background: var(--color-green);
}

.product-type--soft .product-type__label::after {
  background: var(--color-yellow);
}

.product-type--super-hard .product-type__label::after {
  border: 1px solid #777777;
  background: #111111;
}

.product-type h3 {
  margin: 20px 0 0;
  min-height: 44px;
  font-size: 15px;
  font-weight: 700;
  line-height: 1.46;
}

.product-type > p:not(.product-type__label) {
  min-height: 36px;
  margin: 14px 0 0;
  color: var(--color-muted);
  font-size: var(--font-note);
  font-weight: 500;
  line-height: 1.5;
  white-space: normal;
}

.product-type img {
  display: block;
  width: 100%;
  height: 220px;
  margin: 18px 0 0;
  object-fit: contain;
  object-position: center bottom;
}

.product-type__visual .motion-video {
  width: 100%;
  height: 100%;
  margin: 0;
  object-fit: cover;
  object-position: center;
}

.materials {
  position: relative;
  overflow: hidden;
  color: #ffffff;
  background-color: #171717;
  background-image: url("../images/matte-black-paper-texture.webp");
  background-repeat: repeat;
  background-size: 140px 140px;
}

.materials__inner {
  display: grid;
  grid-template-columns: 58% 42%;
  align-items: center;
  width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
  min-height: 430px;
  margin: 0 auto;
  padding: 44px 0 38px;
}

.materials__copy {
  padding-right: 24px;
}

.materials__copy h2 {
  margin: 0;
  font-size: 30px;
  font-weight: 700;
  line-height: 1.55;
  letter-spacing: 0;
}

.materials__copy > p:last-child {
  margin: 26px 0 0;
  color: #d4d4d4;
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 1.95;
}

.materials__media {
  min-width: 0;
}

.materials__media > img {
  display: block;
  width: 100%;
  height: 390px;
  object-fit: contain;
  object-position: right center;
  transform: translateX(5%) scale(1.08);
  transform-origin: right center;
}

.material-notes {
  display: grid;
  grid-template-columns: 30% 35% 35%;
  margin-top: 2px;
  text-align: center;
}

.material-notes article {
  padding: 0 18px;
}

.material-notes h3 {
  margin: 0;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.5;
}

.material-notes p {
  margin: 9px 0 0;
  color: #d4d4d4;
  font-size: var(--font-note);
  font-weight: 500;
  line-height: 1.7;
}

.shop-cta {
  overflow: hidden;
  border-top: 1px solid var(--color-line);
  background: #fdf8f3;
}

.shop-cta__inner {
  display: grid;
  grid-template-columns: 31% 36% 33%;
  align-items: center;
  width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
  min-height: 330px;
  margin: 0 auto;
}

.shop-cta__heading {
  align-self: center;
}

.eyebrow--blue {
  margin-bottom: 26px;
  color: var(--color-blue);
}

.eyebrow--green {
  margin-bottom: 26px;
  color: var(--color-green);
}

.eyebrow--yellow {
  margin-bottom: 26px;
  color: var(--color-yellow);
}

.shop-cta h2 {
  margin: 0;
  font-size: 36px;
  font-weight: 700;
  line-height: 1.42;
  letter-spacing: 0;
  white-space: normal;
}

.shop-cta h2 span {
  display: inline-block;
  margin-top: 14px;
  font-size: 0.48em;
  font-weight: 600;
  line-height: 1.7;
}

.shop-cta__visual {
  position: relative;
  align-self: stretch;
  min-width: 0;
  margin: 0;
}

.shop-cta__visual img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
}

.shop-cta__actions {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding-left: 38px;
}

.shop-cta__actions > p {
  margin: 0;
  color: var(--color-muted);
  font-size: var(--font-body);
  font-weight: 500;
  line-height: 1.9;
}

.shop-cta__message strong {
  display: inline-block;
  margin-top: 4px;
  color: var(--color-text);
  font-size: 20px;
  font-weight: 700;
  line-height: 1.7;
}

.shop-cta__message span {
  display: inline-block;
  margin-top: 4px;
  color: var(--color-text);
  font-weight: 700;
}

.button--shop {
  justify-content: space-between;
  width: 250px;
  height: 52px;
  margin-top: 28px;
  padding: 0 24px;
  color: #ffffff;
  border-color: var(--color-blue);
  background: var(--color-blue);
}

.button--shop:hover,
.button--shop:focus-visible {
  border-color: var(--color-blue);
  color: var(--color-blue);
  background: #ffffff;
}

.shop-cta .text-link--compact {
  gap: 14px;
  margin-top: 26px;
  padding-bottom: 5px;
  font-size: var(--font-note);
}

.site-footer {
  min-height: 112px;
  color: #ffffff;
  background: var(--color-text);
}

.site-footer__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  min-height: 112px;
  margin: 0 auto;
  padding: 0 var(--page-gutter);
}

.site-footer__logo {
  font-size: 28px;
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.08em;
}

.site-footer__brand-row {
  display: contents;
}

.site-footer__instagram {
  display: inline-flex;
  width: 24px;
  height: 24px;
  align-items: center;
  justify-content: center;
  color: #ffffff;
  margin-left: 28px;
  order: 2;
}

.site-footer__instagram svg {
  display: block;
  width: 21px;
  height: 21px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.8;
}

.site-footer__instagram-dot {
  fill: currentColor;
  stroke: none;
}

.footer-nav {
  display: flex;
  align-items: center;
  gap: 42px;
  margin-left: auto;
  order: 1;
}

.footer-nav a {
  color: #d7d7d7;
  font-size: var(--font-note);
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.08em;
  transition: color 180ms ease;
}

.footer-nav a:hover,
.footer-nav a:focus-visible {
  color: #ffffff;
}

@media (max-width: 1023px) {
  :root {
    --page-gutter: 20px;
    --header-height: 68px;
  }

  html {
    scroll-padding-top: var(--header-height);
  }

  body {
    min-width: 0;
    overflow-x: hidden;
  }

  body.menu-open {
    overflow: hidden;
  }

  body.menu-open .site-header {
    position: fixed;
    right: 0;
    left: 0;
    width: 100%;
  }

  .feel-message__inner {
    grid-template-columns: 1fr;
    gap: 40px;
    padding-top: 76px;
    padding-bottom: 76px;
  }

  .feel-message__body {
    max-width: 760px;
  }

  .site-header {
    position: sticky;
    top: 0;
    z-index: 100;
    height: var(--header-height);
  }

  .site-header__inner {
    display: flex;
    justify-content: space-between;
    width: 100%;
    padding-right: var(--page-gutter);
    padding-left: var(--page-gutter);
  }

  .site-logo {
    position: relative;
    z-index: 102;
    font-size: 24px;
  }

  .menu-toggle {
    position: relative;
    z-index: 102;
    display: inline-flex;
    width: 44px;
    height: 44px;
    align-items: center;
    justify-content: center;
    padding: 0;
    border: 0;
    background: transparent;
    cursor: pointer;
    transform: translateX(8px);
  }

  .menu-toggle span {
    position: absolute;
    width: 24px;
    height: 2px;
    background: var(--color-text);
    transition:
      transform 180ms ease,
      background-color 180ms ease;
  }

  .menu-toggle span:first-child {
    transform: translateY(-4px);
  }

  .menu-toggle span:last-child {
    transform: translateY(4px);
  }

  .menu-open .menu-toggle span {
    background: #ffffff;
  }

  .menu-open .menu-toggle span:first-child {
    transform: rotate(45deg);
  }

  .menu-open .menu-toggle span:last-child {
    transform: rotate(-45deg);
  }

  .menu-open .site-logo {
    color: #ffffff;
  }

  .header-menu {
    position: fixed;
    inset: 0;
    z-index: 101;
    display: flex;
    visibility: hidden;
    align-items: stretch;
    flex-direction: column;
    justify-content: flex-start;
    padding: var(--header-height) var(--page-gutter) 34px;
    color: #ffffff;
    background: #111111;
    opacity: 0;
    pointer-events: none;
  }

  .menu-transition-ready .header-menu {
    transition:
      visibility 220ms ease,
      opacity 220ms ease;
  }

  .menu-open .header-menu {
    visibility: visible;
    opacity: 1;
    pointer-events: auto;
  }

  .global-nav {
    align-items: center;
    flex-direction: column;
    gap: clamp(30px, 4vh, 40px);
    margin-top: clamp(72px, 14vh, 140px);
  }

  .global-nav a {
    display: flex;
    min-height: 0;
    align-items: center;
    justify-content: center;
    padding: 6px 0;
    border: 0;
    font-size: clamp(20px, 2.5vw, 22px);
    letter-spacing: 0.06em;
  }

  .global-nav a:first-child {
    border-top: 0;
  }

  .header-actions {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 12px;
    margin-top: auto;
  }

  .header-actions .button {
    width: 100%;
    height: 48px;
  }

  .header-actions .button--outline {
    color: #ffffff;
    border-color: #ffffff;
    background: transparent;
  }

  .header-actions .button--dark {
    color: #ffffff;
    border-color: #ffffff;
    background: #111111;
  }

  .header-actions .button--header-shop {
    color: #ffffff;
    border-color: var(--color-blue);
    background: var(--color-blue);
  }

  .hero__inner,
  .brand-intro__top,
  .life-changes__inner,
  .materials__inner,
  .shop-cta__inner {
    grid-template-columns: 1fr;
  }

  .hero__inner,
  .brand-intro__inner,
  .life-changes__inner,
  .product-picker__inner,
  .materials__inner,
  .shop-cta__inner,
  .site-footer__inner {
    width: calc(100% - (var(--page-gutter) * 2));
  }

  .site-footer {
    overflow: hidden;
    background: var(--color-text);
  }

  .site-footer__brand-row {
    display: flex;
    width: 100%;
    align-items: center;
    justify-content: space-between;
  }

  .site-footer__instagram {
    margin-left: 0;
  }

  .eyebrow {
    margin-bottom: 18px;
    font-size: 10px;
  }

  .hero__inner {
    min-height: 0;
    padding-top: 48px;
  }

  .hero {
    background-image: none;
  }

  .hero__background-media {
    display: none;
  }

  .hero__copy {
    padding: 0;
  }

  .hero h1 {
    font-size: 34px;
    line-height: 1.42;
  }

  .hero__lead {
    margin-top: 22px;
    font-size: 13px;
    line-height: 1.85;
  }

  .hero__lead br,
  .brand-intro__copy > p:last-child br,
  .life-changes__lead > p:last-child br,
  .product-picker__lead > p:last-child br,
  .materials__copy > p:last-child br,
  .shop-cta__actions > p br {
    display: none;
  }

  .text-link {
    margin-top: 24px;
  }

  .hero__visual {
    display: block;
    height: 270px;
    margin: 26px -14px 0;
  }

  .hero__visual img {
    object-position: center;
  }

  .brand-intro__inner {
    padding: 48px 0 42px;
  }

  .brand-intro__top {
    min-height: 0;
  }

  .brand-intro__copy h2,
  .life-changes__lead h2 {
    font-size: 30px;
    line-height: 1.5;
  }

  .brand-intro__copy > p:last-child,
  .life-changes__lead > p:last-child,
  .product-picker__lead > p:last-child,
  .materials__copy > p:last-child {
    margin-top: 20px;
    font-size: 13px;
    line-height: 1.85;
  }

  .brand-intro__visual {
    height: 260px;
    margin: 8px 0 -6px;
  }

  .brand-points {
    grid-template-columns: 1fr;
    margin-top: 16px;
  }

  .brand-point,
  .brand-point:first-child {
    min-height: 0;
    padding: 22px 0;
    border-top: 1px solid #cfcfce;
    border-left: 0;
  }

  .brand-point:last-child {
    border-bottom: 1px solid #cfcfce;
  }

  .brand-point__number {
    font-size: 27px;
  }

  .brand-point__label {
    margin-top: 8px;
  }

  .brand-point h3 {
    margin-top: 12px;
  }

  .life-changes__inner {
    min-height: 0;
    padding: 48px 0 52px;
  }

  .life-changes__lead {
    padding: 0;
  }

  .life-changes__lead h2 {
    font-size: 28px;
  }

  .change-grid {
    grid-template-columns: 1fr;
    margin-top: 34px;
  }

  .change-item {
    min-height: 0;
    padding: 22px 24px 24px;
  }

  .change-item h3 {
    margin-top: 16px;
  }

  .change-item p br {
    display: none;
  }

  .product-picker__inner {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    min-height: 0;
    padding: 48px 0 44px;
  }

  .product-picker__lead {
    grid-column: 1 / -1;
    grid-row: auto;
    padding: 0 0 34px;
  }

  .product-picker__lead h2 {
    font-size: 28px;
  }

  .product-picker__lead > p:last-child {
    margin-top: 18px;
  }

  .product-type {
    padding: 24px 20px 22px;
    border-top: 1px solid #d8d8d6;
  }

  .product-type:nth-of-type(odd) {
    border-left: 0;
  }

  .product-type__label {
    font-size: 12px;
  }

  .product-type h3 {
    margin-top: 14px;
    font-size: 15px;
  }

  .product-type > p:not(.product-type__label) {
    min-height: 36px;
    margin-top: 8px;
    font-size: 10px;
    white-space: normal;
  }

  .product-type img {
    width: 100%;
    height: 100%;
    margin: 0;
    object-fit: cover;
  }

  .product-type__visual {
    aspect-ratio: 1;
    margin-top: 12px;
    overflow: hidden;
  }

  .materials__inner {
    min-height: 0;
    padding: 48px 0 46px;
  }

  .materials__copy {
    padding-right: 0;
  }

  .materials__copy h2 {
    font-size: 27px;
    line-height: 1.55;
  }

  .materials__media {
    margin-top: 26px;
  }

  .materials__media > img {
    height: 300px;
  }

  .material-notes {
    grid-template-columns: repeat(2, 1fr);
    margin-top: 8px;
  }

  .material-notes > div {
    display: none;
  }

  .material-notes article {
    padding: 0 10px;
  }

  .material-notes h3 {
    font-size: 15px;
  }

  .material-notes p {
    font-size: 10px;
  }

  .shop-cta__inner {
    min-height: 0;
    padding: 48px 0 50px;
  }

  .shop-cta h2 {
    font-size: 34px;
  }

  .shop-cta__visual {
    height: 240px;
    margin: 2px 0 -2px;
  }

  .shop-cta__actions {
    align-items: stretch;
    padding-left: 0;
  }

  .shop-cta__actions > p {
    font-size: 13px;
    line-height: 1.8;
  }

  .button--shop {
    width: 100%;
    height: 52px;
    margin-top: 22px;
  }

  .text-link--compact {
    align-self: flex-start;
  }

  .site-footer {
    min-height: 0;
  }

  .site-footer__inner {
    align-items: flex-start;
    flex-direction: column;
    min-height: 0;
    padding: 36px 0 40px;
  }

  .site-footer__logo {
    font-size: 24px;
  }

  .footer-nav {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    width: 100%;
    gap: 0;
    margin-top: 28px;
    border-top: 1px solid #363636;
  }

  .footer-nav a {
    display: flex;
    min-height: 44px;
    align-items: center;
    border-bottom: 1px solid #363636;
    font-size: 9px;
  }
}

@media (min-width: 768px) and (max-width: 1023px) {
  :root {
    --page-gutter: 32px;
    --header-height: 72px;
  }

  .site-header__inner {
    width: 100%;
    padding: 0 var(--page-gutter);
  }

  .hero {
    background-color: #f7f1ee;
    background-image: none;
  }

  .hero__inner {
    display: grid;
    grid-template-columns: 46% 54%;
    width: 100%;
    min-height: 520px;
    padding: 0 var(--page-gutter);
  }

  .hero__copy {
    display: flex;
    width: auto;
    min-height: 520px;
    flex-direction: column;
    justify-content: center;
  }

  .hero h1 {
    font-size: 34px;
  }

  .hero__visual {
    display: block;
    height: 520px;
    margin: 0 calc(var(--page-gutter) * -1) 0 0;
  }

  .hero__visual img {
    object-fit: contain;
    object-position: center right;
  }

  .brand-intro__top {
    grid-template-columns: 56% 44%;
  }

  .brand-intro__copy h2,
  .life-changes__lead h2 {
    font-size: 32px;
  }

  .brand-intro__visual {
    height: 330px;
  }

  .brand-points {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .brand-point,
  .brand-point:first-child {
    padding: 0 22px;
    border-top: 0;
    border-bottom: 0;
    border-left: 1px solid #cfcfce;
  }

  .brand-point:first-child {
    padding-left: 0;
    border-left: 0;
  }

  .life-changes__inner {
    grid-template-columns: 40% 60%;
    padding: 54px 0 58px;
  }

  .life-changes__lead {
    padding-right: 30px;
  }

  .change-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    margin-top: 0;
  }

  .change-item {
    min-height: 170px;
    padding: 22px;
  }

  .product-picker__inner {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    width: min(calc(100% - (var(--page-gutter) * 2)), 680px);
    padding: 44px 0 32px;
  }

  .product-picker__lead {
    padding-bottom: 20px;
  }

  .product-type {
    min-height: 0;
    padding: 18px 28px 10px;
  }

  .product-type img {
    transform: none;
  }

  .product-type__visual {
    width: 220px;
    height: auto;
    margin: 8px auto 0;
  }

  .materials__inner {
    grid-template-columns: 58% 42%;
    padding: 46px 0 42px;
  }

  .materials__copy {
    padding-right: 24px;
  }

  .materials__media {
    margin-top: 0;
  }

  .materials__media > img {
    width: 100%;
    height: 340px;
    transform: translateX(5%) scale(1.08);
  }

  .shop-cta__inner {
    grid-template-columns: 31% 36% 33%;
    min-height: 310px;
    padding: 0;
  }

  .shop-cta h2 {
    font-size: 34px;
  }

  .shop-cta__visual {
    height: 310px;
    margin: 0;
  }

  .shop-cta__actions {
    align-items: flex-start;
    padding-left: 24px;
  }

  .button--shop {
    width: 100%;
    max-width: 240px;
  }
}

@media (min-width: 1024px) and (max-width: 1199px) {
  :root {
    --page-gutter: 32px;
    --header-side-width: 200px;
  }

  .site-header__inner,
  .site-footer__inner {
    padding-right: var(--page-gutter);
    padding-left: var(--page-gutter);
  }

  .global-nav {
    gap: 18px;
  }

  .header-actions {
    gap: 8px;
  }

  .header-actions .button {
    width: 96px;
  }

  .hero__background-media {
    background-position: calc(100% + 1200px - 100vw) center;
    background-size: auto 100%;
  }

  .hero__inner {
    min-height: 550px;
  }

  .hero h1 {
    font-size: 40px;
  }

  .brand-intro__copy h2 {
    font-size: 34px;
  }

  .brand-point {
    padding-right: 24px;
    padding-left: 24px;
  }

  .life-changes__inner {
    grid-template-columns: 40% 60%;
  }

  .life-changes__lead {
    padding-right: 30px;
  }

  .life-changes__lead h2 {
    font-size: 28px;
  }

  .change-item {
    padding: 22px;
  }

  .product-picker__inner {
    grid-template-columns: 29% repeat(2, minmax(0, 35.5%));
    width: min(calc(100% - (var(--page-gutter) * 2)), 960px);
  }

  .product-picker__lead {
    padding-right: 26px;
  }

  .product-picker__lead h2,
  .materials__copy h2 {
    font-size: 27px;
  }

  .product-type {
    padding-right: 22px;
    padding-left: 22px;
  }

  .product-type img {
    width: 100%;
    height: 100%;
    margin: 0;
    object-fit: cover;
  }

  .product-type__visual {
    width: 220px;
    aspect-ratio: 1;
    margin: 8px auto 0;
    overflow: hidden;
  }

  .materials__copy {
    padding-right: 24px;
  }

  .shop-cta h2 {
    font-size: 35px;
  }

  .shop-cta__actions {
    padding-left: 24px;
  }

  .button--shop {
    width: 100%;
    max-width: 240px;
  }

  .footer-nav {
    gap: 24px;
  }

  .site-footer__instagram {
    margin-left: 20px;
  }
}

/* Magnific 460px mobile design pass. Kept separate until visual approval. */
@media (max-width: 767px) {

  .hero__visual .motion-video {
    object-position: center;
  }
  body {
    font-size: var(--font-body-mobile);
  }

  .eyebrow {
    font-size: var(--font-note-mobile);
  }

  .feel-message__inner {
    gap: 28px;
    padding-top: 58px;
    padding-bottom: 62px;
  }

  .feel-message__heading h2 {
    font-size: 29px;
    line-height: 1.5;
  }

  .about-feel-title__desktop {
    display: none;
  }

  .about-feel-title__mobile {
    display: inline;
  }

  .feel-message__body p {
    font-size: var(--font-body-mobile);
    line-height: 1.95;
  }

  .feel-message__body p + p {
    margin-top: 20px;
  }

  .feel-message__statement {
    font-size: 17px !important;
  }

  .feel-message__statement strong {
    font-size: 23px;
  }

  .button--shop.feel-message__button {
    width: min(100%, 250px);
    margin-top: 28px;
  }

  :root {
    --page-gutter: 28px;
    --header-height: 82px;
  }

  .site-logo {
    font-size: 29px;
  }

  .menu-toggle span {
    width: 27px;
  }

  .hero {
    position: relative;
  }

  .hero__inner {
    display: grid;
    grid-template-columns: 1fr;
    min-height: 0;
    padding: 58px 0 36px;
  }

  .hero__copy {
    width: 100%;
  }

  .hero-title__desktop {
    display: none;
  }

  .hero-title__mobile {
    display: inline;
  }

  .hero h1 {
    font-size: 29px;
    line-height: 1.45;
    width: 100%;
  }

  .hero__lead {
    margin-top: 24px;
    font-size: var(--font-body-mobile);
    line-height: 2;
  }

  .hero__lead br {
    display: block;
  }

  .hero__visual {
    position: relative;
    z-index: 1;
    top: auto;
    right: auto;
    bottom: auto;
    width: calc(100% + 28px);
    aspect-ratio: 43 / 24;
    height: auto;
    margin: 26px -14px 0;
    pointer-events: none;
  }

  .hero__actions {
    align-items: flex-start;
    flex-direction: column;
    gap: 18px;
    margin-top: 26px;
  }

  .button--hero-shop {
    width: min(100%, 260px);
    height: 50px;
  }

  .hero__visual img {
    width: 100%;
    height: 100%;
    object-fit: contain;
    object-position: center;
  }

  .brand-intro {
    overflow: hidden;
  }

  .brand-intro__inner {
    padding: 58px 0 44px;
  }

  .brand-intro__top {
    display: grid;
    grid-template-columns: 1fr;
    align-items: center;
    min-height: 0;
  }

  .brand-intro__copy h2,
  .life-changes__lead h2 {
    font-size: 26px;
    line-height: 1.55;
  }

  .brand-intro__copy h2 span {
    white-space: nowrap;
  }

  .brand-intro__visual {
    height: 250px;
    margin-top: 22px;
  }

  .brand-intro__copy > p:last-child,
  .life-changes__lead > p:last-child,
  .product-picker__lead > p:last-child,
  .materials__copy > p:last-child {
    font-size: var(--font-body-mobile);
    line-height: 1.95;
  }

  .brand-intro__visual {
    width: calc(100% + 72px);
    height: 315px;
    margin: 0 -58px 0 -14px;
  }

  .brand-points {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    margin-top: 12px;
    border-top: 0;
  }

  .brand-point,
  .brand-point:first-child {
    min-height: 146px;
    padding: 0 14px;
    border-top: 0;
    border-bottom: 0;
    border-left: 1px solid #d8d8d6;
  }

  .brand-point:first-child {
    padding-left: 0;
    border-left: 0;
  }

  .brand-point__number {
    font-size: 27px;
  }

  .brand-point__label {
    margin-top: 10px;
    font-size: var(--font-note-mobile);
  }

  .brand-point h3 {
    margin-top: 17px;
    font-size: var(--font-body-mobile);
    line-height: 1.8;
  }

  .life-changes__inner {
    position: relative;
    display: block;
    padding: 58px 0 54px;
  }

  .life-changes__lead {
    position: relative;
    z-index: 2;
    width: 100%;
  }

  .life-changes__lead h2 {
    max-width: 92%;
  }

  .life-changes__lead > p:last-child {
    max-width: 76%;
  }

  .life-changes__visual {
    display: block;
    width: 62%;
    height: 176px;
    margin: -62px -14px -22px auto;
  }

  .life-changes__visual img {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: contain;
    object-position: right bottom;
  }

  .change-grid {
    position: relative;
    z-index: 2;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    margin-top: 0;
    border-radius: 7px;
    overflow: hidden;
  }

  .change-item {
    min-height: 202px;
    padding: 20px 20px 22px;
  }

  .change-item__index {
    gap: 12px;
  }

  .change-item__index span:first-child {
    font-size: 25px;
  }

  .change-item__index span:last-child {
    font-size: var(--font-note-mobile);
  }

  .change-item h3 {
    margin-top: 18px;
    font-size: 14px;
  }

  .change-item p {
    font-size: var(--font-body-mobile);
    line-height: 1.8;
  }

  .product-picker__inner {
    padding: 60px 0 0;
  }

  .product-picker__lead {
    padding-bottom: 34px;
  }

  .product-picker__lead h2 {
    font-size: 27px;
  }

  .product-type {
    min-height: 262px;
    padding: 23px 16px 0;
  }

  .product-type h3 {
    margin-top: 15px;
  }

  .product-type img {
    height: 100%;
    margin-top: 0;
  }

  .product-type__visual {
    width: 100%;
  }

  .materials__inner {
    padding: 58px 0 52px;
  }

  .materials__copy h2 {
    font-size: 27px;
  }

  .materials__media {
    margin-top: 28px;
  }

  .materials__media > img {
    height: 300px;
  }

  .material-notes {
    margin-top: 4px;
  }

  .material-notes h3 {
    font-size: 14px;
  }

  .product-type > p:not(.product-type__label),
  .material-notes p {
    font-size: var(--font-note-mobile);
  }

  .shop-cta__inner {
    display: grid;
    grid-template-areas:
      "heading visual"
      "actions visual";
    grid-template-columns: 59% 41%;
    grid-template-rows: auto 1fr;
    min-height: 440px;
    padding: 54px 0 46px;
  }

  .shop-cta__heading {
    grid-area: heading;
  }

  .shop-cta h2 {
    font-size: 21px;
    line-height: 1.5;
  }

  .shop-cta__visual {
    grid-area: visual;
    width: calc(100% + 42px);
    height: 100%;
    margin: -16px -38px 0 -4px;
  }

  .shop-cta__visual img {
    object-position: center;
  }

  .shop-cta__actions {
    grid-area: actions;
    align-self: start;
    padding: 18px 10px 0 0;
  }

  .shop-cta__actions > p {
    font-size: var(--font-body-mobile);
    line-height: 1.9;
  }

  .shop-cta__message strong {
    font-size: 17px;
  }

  .button--shop {
    height: 48px;
    padding: 0 18px;
    font-size: var(--font-note-mobile);
  }

  .site-footer__inner {
    padding: 34px 0 38px;
  }

  .footer-nav {
    display: grid;
    grid-template-columns: max-content max-content max-content;
    gap: 8px 26px;
    margin-top: 26px;
    margin-left: 0;
    border-top: 0;
  }

  .footer-nav a {
    min-height: 38px;
    border-bottom: 0;
    font-size: var(--font-note-mobile);
  }
}

@media (max-width: 374px) {
  :root {
    --page-gutter: 20px;
  }

  .hero__copy {
    width: 100%;
  }

  .hero h1,
  .brand-intro__copy h2,
  .life-changes__lead h2,
  .product-picker__lead h2,
  .materials__copy h2,
  .shop-cta h2 {
    font-size: 25px;
  }

  .shop-cta h2 {
    font-size: 20px;
  }

  .brand-point,
  .brand-point:first-child {
    padding-right: 9px;
    padding-left: 9px;
  }

  .brand-point:first-child {
    padding-left: 0;
  }

  .change-item {
    padding-right: 14px;
    padding-left: 14px;
  }

  .product-type {
    padding-right: 10px;
    padding-left: 10px;
  }
}

/* Product picker: two fluid columns across the shared section width. */
@media (min-width: 768px) and (max-width: 1199px) {
  .product-picker__inner {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
    max-width: calc(100% - (var(--page-gutter) * 2));
  }

  .product-picker__lead {
    grid-column: 1 / -1;
    grid-row: auto;
    padding: 0 0 20px;
  }

  .product-type,
  .product-type:nth-of-type(odd) {
    padding: 22px 18px 28px;
    border-left: 1px solid #d8d8d6;
  }

  .product-type:nth-of-type(odd) {
    border-left: 0;
  }

  .product-type > p:not(.product-type__label) {
    min-height: 15px;
    font-size: var(--font-note);
    white-space: nowrap;
  }

  .product-type__visual {
    width: 100%;
    aspect-ratio: 1;
    margin: 8px auto 0;
  }

  .product-picker__lead h2 {
    white-space: nowrap;
  }
}

@media (min-width: 1200px) {
  .product-picker__inner {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    width: min(calc(100% - (var(--page-gutter) * 2)), var(--content-width));
    max-width: calc(100% - (var(--page-gutter) * 2));
  }

  .product-picker__lead {
    grid-column: 1 / -1;
    grid-row: auto;
    padding: 4px 0 48px;
  }

  .product-picker__lead h2 {
    white-space: nowrap;
  }

  .product-picker__lead > p:last-child {
    margin-top: 20px;
  }

  .product-type {
    padding: 22px 18px 28px;
  }

  .product-type:first-of-type {
    border-left: 0;
  }

  .product-type:nth-of-type(n + 3) {
    border-top: 0;
  }

  .product-type > p:not(.product-type__label) {
    min-height: 15px;
    font-size: var(--font-note);
    white-space: nowrap;
  }

  .product-type__visual {
    width: 100%;
    aspect-ratio: 1;
    margin: 8px auto 0;
    overflow: hidden;
  }

  .product-type__visual img {
    width: 100%;
    height: 100%;
    margin: 0;
    object-fit: cover;
  }
}

@media (min-width: 1200px) and (max-width: 1399px) {
  .materials__inner {
    grid-template-columns: 65% 35%;
  }
}

@media (min-width: 1200px) and (max-width: 1339px) {
  .product-type > p:not(.product-type__label) {
    font-size: 10px;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}